A small consultancy.
Helping select companies do remarkable things. Mostly, we run our own companies, and take on a handful of others a year.
We mostly do other things.
The Cuesta Group is led by Mike Cuesta, founding partner of Atomic Health and Blinkpath.
The advising came later. Operators kept asking the same questions, so we started answering a few.
We don't take many. The companies are the résumé, and we'd rather leave it there.
What we help with.
Brand strategy
Who you are, and why it matters.
Brand activation
Bringing it to life where it counts.
Marketing
The plan, and the hands to run it.
Advertising
Including print, out of home, and local media.
SEO & local marketing
Getting found by the people looking.
AI implementation
Putting AI to work where it earns its place.
What we believe.
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Operators over theorists
Advice should come from someone who's lived it. We've been wrong enough to know.
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Truth over comfort
You're not paying us to agree with you.
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Few over many
We'd rather go deep with a few than thin across many.
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Durable over flashy
We care about the long game, not a good-looking quarter.